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In our business, C.O.D. (getting paid the minute the work is done) is impractical and a poor business practice. Strangely, those who utilize flat rate pricing are absolutely convinced C.O.D. is the only way to bill. Here's why they're wrong:

  1. Demanding C.O.D. implies a lack of trust - to your customer. This is the undeniable perception left with the customer and creates alienation or distancing of the very person you need to have a trusting and positive rapport with. Of course, if you will never see this customer again, or want to appear as disingenuous as possible - than I suppose C.O.D. is fine.
  2. Many times you are summoned to make a service call that is unplanned or unexpected. Forcing a C.O.D. situation places the customer in an uncomfortable relationship wherein they will be forced to do the job only as far as their check book balance at that moment can cover - not what's the best - or right thing to do.
  3. This also forces all calls to be done when someone with a check book - and authority to sign it - must be home. No "open doors, teenaged kids" or other convenient scheduling options are possible. Only a check writing home owner can be there to guarantee getting paid. Ever thought of what hoops we make a customer jump through, or how we alienate the very person we should be able to look after, by telling them, "Stay home from work today. The contractor won't bill us - we need to stay home so we can be there for a C.O.D. payment"?
  4. The job may require work that exceeds the balance in their check book at that moment and an uncomfortable silence will be the bad taste left in the customer's mouth.
  5. All invoices will be scribbled, not printed - blowing that "professional" image so many of us strive for.
  6. Any parts used, bought from a supply house, must be priced at the supply house - before the proper selling price can be calculated. This wastes valuable time at the supply house - and causes labor time to be wasted.
  7. I want my customers to know my tech is focused on fixing the problem, not playing accountant, clerk, cashier, etc.
  8. A few COD's would logically pay by cash (not a check). Does my tech have change available? Do I have to add a bankroll spreadsheet to my techs already overfilled note keeping workload? I think not.


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Ken Secor - [Intro] | [Articles] | [Email]

The views expressed in this article are those of the individual author and do not necessarily reflect the views of the management or staff of MasterPlumbers.com


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