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The article spoke of hypnotic communication. That's exactly what Mida$ is; a subliminal sales approach that opens two additional streams of communication with a customer, body language and mental imaging. Sales persons that use Mida$ don't even realize it. It isn't a canned presentation, rather it is a style that emanates from deep inside and combines with our attitudes and personalities at an unconscious level. It is a mix of product knowledge, diagnostics, and communication enhanced not only by our words, but also by our actions, facial expressions and word pictures that are created in the customer's mind. Remember Ross Perot's "big sucking sound?" With three little words he encapsulated his political stand on NAFTA and losing American jobs to foreign manufacturers. What I have done is apply those same principles to our business and developed the proper wording that helps a customer envision the underground problems I'm trying to explain. I have sold hundreds of projects this way and use this style like a cookie-cutter. It works like magic. The undeniable truths are established with a camera inspection. The camera never lies. A customer can only agree with the image on the monitor. Overcoming objections is not difficult. Don't you here the same old objections over and over again from your customers? Well, if you know what they are in advance, prepare for them. Counter objections with an overwhelming benefit of having the work done now and by you. Closing the deal requires the customer to take buying action. This is where it all happens — where fortunes are made and lost. It is where we engineer consent from our customers. Mida$ gives nine powerful ways to do just that. Like it or not your business is sales. Ever increasing sales on a consistent basis over a broad base of people is the spark of growth for any organization.
 Peter Morici "Plumbers Protect The Health Of The World." 
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Sales are the fuel that keeps businesses going. When sales go down, your money machine coughs and stalls. Keeping sales up and continually climbing upward is a manager's number one priority.| Peter Morici - [Intro] | [Articles] | [Email] | [Website] |
| The views expressed in this article are those of the individual author and do not necessarily reflect the views of the management or staff of MasterPlumbers.com |
