There are two schools of thought in the sales business.
 Sales ability is a gift. You either have it or you don't. It is an art. My kingdom in exchange for the "gift of gab."
 Sales people can be trained to succeed. Overcoming objections, making presentations and closing deals are learned skills.
There is another school of thought besides the two mentioned above. It is rather radical and I've never heard it from anyone else. It is based solely on my research; training and coaching hundreds of tradesmen:
We ALL have the power within us already. All we need to do is learn how to release it. Selling anything is a matter of product knowledge, creating a customer need and then solving the problem with one of your products. Selling is an art and a learned skill.
My sales training formally began in 1973 on summer break between high school graduation and entering college. I got a job selling consumer appliances directly to customers in their homes. I would be called to a home to service existing equipment and if the repair was too costly, I would sell a new unit and receive a commission. My sales trainers were some of the best sales people I have ever known. When they made a sale it all seemed so effortless, they had fun too! These individuals were already in "service and repair" for 30 years or more and planted the seeds for my future. A year later I was earning $1000 per week when my father, a skilled cabinet-maker was earning $200. Since then I have been involved in several industries and always used the same methods I was taught early in my career. Why not? — they always worked! For years I tried to pass on this elusive style to would-be plumbers and drain cleaners. It is the most powerful method of presenting your case to a customer that I have ever seen. We sold thousands of repair jobs. Now that I've retired from the field, the people I had the pleasure of teaching, continually smash old sales records. The seeds are growing.
 I love this stuff! The article really struck a nerve. Of particular note is that the test subjects were from different industries and from different geographical areas, and yet they did virtually the same things in the same manner, and they still could not describe it themselves. How can this be? Again, we all have the power; these people knew how to release it. Some may have been taught, to others it may have come naturally, but the effect is the same. You can put these same people in new industries with unlike product lines and they will still do well. They know the formula to selling success. Stated more accurately—it flows from within them. If they change their line of business or add on new services, they just plug these new variables into the equation. What is this magical procedure that works so well and at a subconscious level that not even its users can put their finger on it? Well, put on your seat belts: It's the Mida$ Technique. I didn't invent this selling system. All I did was give it a name and try to explain the process — a tough assignment. I've seen the technique used in several businesses by high producing individuals, always with the same leader-of-the-pack results and mentality. It is their mental programming that makes all the difference.
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