Why do marketers put time-dated offers in their promotions?

Because they work. Time-dated offers help our customers and prospects make decisions instead of procrastinating.

But be careful... the government might want to speak to you about your tactics.

The FTC (Federal Trade Commision) has a phrase called "good faith" when it comes to time-dated sales. If you offer a ONE-DAY SALE, day after day, you might get a review. The FTC calls it deceptive advertising.

Besides being deceptive, it might turn off your customers.

For example, an online marketer had a 50% off sale for a new product. The expiration date was only a few days away. Many people rushed to buy because the offer was limited in time.

But, upon further inspection, people noticed the "limited-time offer" was indeed unlimited. As each day passed, the expiration date increased a day, too.

Besides the possibility of landing a deceptive advertising FTC action, the marketer might turn off the customer for any future sales.

Added tip: If you do legitimately time-date a special offer, shorten the window of opportunity. One online marketer tested a one-week expiration date vs. a same day expiration date. The result: sales spiked when buyers had less than one day to buy.

Brief Example: Marketing piece to new homebuyers in your area

Just moved in? Call by Jan 1st for your FREE home inspection.

Why do you need it?

Most homes cost more than needed on Water, Elec, and Gas bills. Why? Because their fixtures and appliances are not operating in their peak condition.

What can I do about that?

We will come out and conduct a free home inspection. We will diagnose any problems we find and provide you with a complete price to correct the problem before any work is done, which saves you money.

Piece of Mind
A complete home inspection gives you the piece of mind that your home is operating in its peak condition. Why throw money down the drains on small leaks, or inefficient appliances. Call Now and Save!Till next week,

"My goal is to translate response into results.
Some teachers teach for others to learn. That's not me.
Some teachers teach for others to accomplish. That IS me."
   - By Jim Rohn