Since his ads and marketing strategies helped gross a reported $330,000,000 in HVAC sales last year, maybe there is some magic. Yet his company has turned down repeated offers to work with contractor groups in order to pursue their expressed passion: creating effective marketing strategies that produce more leads, a higher image, and better customer retention.

But they didn't turn this one down. Air Conditioning Contractors of America (ACCA) - the nation's largest contractor organization - has just announced an alliance with Hudson, Ink as their exclusive marketing arm for members.

ACCA President Paul Stalknecht noted, "We know that to fully serve our members, we must expand services. Certainly those services include marketing since it is the vital link with a contractor's prospects, customers and ultimately their sales. Hudson, Ink has demonstrated an ability to fill this link nicely."

Hudson responded, "We're delighted to have been chosen for this alliance. ACCA membership is - to me - the first thing a legitimate HVAC contractor does after getting a business license. We're just happy to be mentioned in the same sentence with ACCA."

Hudson, Ink will continue to serve their long list of customers with a full array of contractor marketing services, including Customer Retention Programs, Marketing "PowerPacks", advanced Marketing Planning Software and custom copywriting. (See more at www.hudsonink.com and www.acca.org.)

This alliance with Hudson, Ink is part of ACCA's 2003 initiative to vastly increase member services. They've recently had unparalleled growth, now boasting over 3,000 contractor members.

Contact: Laura Koppen laura@hudsonink.com
Hudson, Ink
40 Monroe Street
Montgomery, AL 36104
1-800-489-9099